Lakrids by Johan Bülow is a well established start-up success story in Denmark, and Liqourice is a favourite in the Danish snack market. Teaching the world to love liquorice and raising awareness about Lakrids as a brand, however, is quite a different story.
In close collaboration with the in house team, we developed a site concept, and designed an all new commerce platform for Lakrids. We also established a digital identity, and applied it to everything from website through to content, and even in-store video. Yummy.