VELUX - perhaps the most established player in the field of light and ventilation, have always been innovative.
The VARIO by VELUX project is a perfect example. VELUX have created a company within the company. A subbrand with a brand new business model, offering a never before seen degree of customization, and a new, digital take on ordering directly from the company.
We were involved in the process from before the child even had a name. And through brand workshops and our long established approach to facilitating the creative process, we helped established the name, identity, UX and design of the digital platform, in close collaboration with the VELUX team.